Elevating the everyday: Introducing the new Curvy Couture

A new year inspires new changes. And for us, that means a bolder logo, a cleaner aesthetic, and a more elevated look and feel. But this isn’t just change for the sake of change. It’s a reflection of who we are now—and who you are.

For too long, the industry has been in a tug of war between style and support. We’re rejecting that, and redefining what it means to have it all: unquestionable quality, fit, and support while also being fun, fashionable, and on-trend.

So with that, you’ll notice a new vibe across our site and communications. It’s bold, clean, sophisticated—an attainable kind of luxury that fits your lifestyle. But what’s not changing, and never will, is our commitment to outfitting every kind of curvy and meeting your needs from the moment you get dressed.

We’re so excited to begin this new era of fashion, function, and femininity. Join us and check out what’s new on site!