OUR MISSION

IS TO UPLIFT CURVY WOMEN, BOTH IN BODY AND MIND, THROUGH ARTFUL INNOVATION THAT CELEBRATES HER BEST SELF

#EVERYKINDOFCURVY

THE WOMEN OF CURVY COUTURE

Ariela Weiss Esquenazi

Ariela has over 25 years of executive experience running one of the largest privately-held global manufacturing companies in intimate apparel, sleepwear and swimwear, Ariela & Associates. Esquenazi started working on her first business plan at 21-years-old and started Ariela and Associates at 27-years-old with just $15,000.

Evora Russell

Evora Russell, Vice President of Sales and Marketing, Curvy Couture division - brings 15 years of product development and sales expertise in the intimate apparel space, with a niche in full figure/plus-size intimate apparel. Evora co-founded Curvy Couture, and has joined the AAI team to continue to drive the Curvy mission forward.

Curvy Couture is now backed by AAI, one of the largest privately held lingerie companies in the US. A woman owned and founded company, AAI was established by Ariela Esquenazi in 1993.  

Today, the company employs roughly 120 people, has offices in New York, Arkansas, Hong Kong, Los Angeles, and holds the licenses for national brands including Fruit of the Loom®, Fruit of the Loom® A Fresh Collection, Bestform® as well as an in-house brand, Smart & Sexy®.

SUSTAINABILITY
We are committed to being environmentally responsible from our products to our supply chain to our corporate offices. We’ve taken steps to reduce our carbon footprint through energy efficiency, reduction of packaging and maximizing the efficiency of materials we select to minimize waste of fabric and components. In addition, we donate any excess fabric and components to organizations that recycle and reuse.

SOCIAL RESPONSIBILITY & CHARITABLE EFFORTS
We are a socially conscious company from our factory compliance to our charity efforts. We provide support for underprivileged women with foundational garments and career guidance like resume building and interview prep.Garments that are not sold, are donated to women in need.

INDEPENDENCE
Empowered women empower women. That’s why we work with other female lead businesses lending our time, expertise and funding to help turn their dreams into realities. With every bra, we’re helping to create an army of strong, confident and financially independent women. That’s a purchase you can be proud of.