If you love Curvy Couture and you love Soma, then you will LOVE our 1st co-branded partnership with Soma which was created as a way to expand offerings of confidence boosting plus size lingerie! You might already know that Soma carries an assortment of other Curvy Couture styles, however this is the first co-branded partnership.
Erin Landon, Senior Vice President of Merchandising, Soma, said, “We are excited about the launch of two exclusive styles with Curvy Couture, a brand that helps us offer meaningful solutions for women in all shapes and sizes. We felt that by launching these co-branded styles, we could serve women in an often-overlooked size range. These bras are as beautiful as they are comfortable and functional."
The launch includes the Curvy Couture for Soma Lace and Lift Push Up Bra which features underwire, balconette cups with graduated push up pads and stay put adjustable straps. Known for including advanced technology in its designs, this style features a natural push up that lifts and shapes, in addition to Power Mesh Wings for breathability and back smoothing functionality. Paying attention to detail is a signature of Curvy Couture, noted with scalloped lace on the top of the cups. The collection is available in three stunning color combinations: black/soft tan, soft tan/light nude, vintage pink/light nude and in sizes 36D-42G.
The second style, Curvy Couture for Soma Glamour Unlined Bra, is perfect for those seeking fashion, comfort and support. Unlined underwire cups are seamed for strong support and made pretty with scalloped lace. This full coverage underwire features unlined four section cups that have lift and support from inside slings. The bras, available in sizes 36D-42G are offered in color combinations: black/soft tan, soft tan/light nude, and vintage pink/light nude.
“Women are searching for intimate apparel that has it all -- beautiful designs and details, comfort and support, and exceptional fit. We believe that this new launch meets all of those needs in the dynamic setting that Soma is known for in-store and online. It’s exciting to be working with Soma, an exceptional retail partner,” says Dora Lau, president and founder of Curvy Couture.
Both styles will be available in Soma boutiques and at www.Soma.com.